Adam Hajjaj is Spanish-Moroccan and a co-founder of Escuela Internacional de Árabe (eiarabe.com) and the arabooki press. Trained in Arabic philology at the University of Granada, he specialises in Modern Standard Arabic (fusha) and in teaching Arabic to Spanish speakers. For years he has explained the language clearly and usefully — without unnecessary academic noise — both in live classes and in the materials he publishes. At arabooki he writes and reviews the Standard Arabic content, making sure every book is accurate, accessible and connected to the real language.